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	<title>Cambridge Medcom</title>
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		<title>Lois D’Apuzzo, President &#8211; Dental Studies Institute</title>
		<link>http://cambridgemed.com/testimonials/lois-d%e2%80%99apuzzo-president-dental-studies-institute</link>
		<comments>http://cambridgemed.com/testimonials/lois-d%e2%80%99apuzzo-president-dental-studies-institute#comments</comments>
		<pubDate>Fri, 27 Nov 2009 15:23:09 +0000</pubDate>
		<dc:creator>Abe</dc:creator>
				<category><![CDATA[Testimonials]]></category>

		<guid isPermaLink="false">http://cambridgemed.com/?p=741</guid>
		<description><![CDATA[Cambridge MedCom came to us with real world business ideas about growing our business. They redeveloped our brand, and guided us through the web. We’ve moved from mail order to e-commerce with lightening speed, and Cambridge MedCom made that possible.  Everything they said they were going to do was done professionally and in many [...]]]></description>
			<content:encoded><![CDATA[<p>Cambridge MedCom came to us with real world business ideas about growing our business. They redeveloped our brand, and guided us through the web. We’ve moved from mail order to e-commerce with lightening speed, and Cambridge MedCom made that possible.  Everything they said they were going to do was done professionally and in many instances they’ve gone above and beyond the call of duty, exceeding my expectations.</p>
<p>Lois D’Apuzzo<br />
President<br />
Dental Studies Institute </p>
]]></content:encoded>
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		<item>
		<title>David Blass, DMD</title>
		<link>http://cambridgemed.com/testimonials/david-blass-dmd</link>
		<comments>http://cambridgemed.com/testimonials/david-blass-dmd#comments</comments>
		<pubDate>Wed, 25 Nov 2009 19:20:11 +0000</pubDate>
		<dc:creator>Abe</dc:creator>
				<category><![CDATA[Testimonials]]></category>

		<guid isPermaLink="false">http://cambridgemed.com/testimonials/david-blass-dmd</guid>
		<description><![CDATA[I whole heartedly recommend Cambridge MedCom. Their understanding of the total picture of promoting my practice is unlike anything I’ve experienced over my many years in dentistry. They’re customer service is exceptional, and they take the time to explain why certain things will work and others may not, and provide business driven reasons to their [...]]]></description>
			<content:encoded><![CDATA[<p>I whole heartedly recommend Cambridge MedCom. Their understanding of the total picture of promoting my practice is unlike anything I’ve experienced over my many years in dentistry. They’re customer service is exceptional, and they take the time to explain why certain things will work and others may not, and provide business driven reasons to their analysis. They’ve built my brand, website, and my advertising campaigns.</p>
<p>David Blass, DMD</p>
]]></content:encoded>
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		<item>
		<title>Matthew Galfund, DDS</title>
		<link>http://cambridgemed.com/testimonials/matthew-galfund-dds</link>
		<comments>http://cambridgemed.com/testimonials/matthew-galfund-dds#comments</comments>
		<pubDate>Wed, 25 Nov 2009 19:19:16 +0000</pubDate>
		<dc:creator>Abe</dc:creator>
				<category><![CDATA[Testimonials]]></category>

		<guid isPermaLink="false">http://cambridgemed.com/?p=736</guid>
		<description><![CDATA[Cambridge MedCom brought our marketing to the twenty-first century.  We’ve partnered with them to rebrand our practice and they’ve delivered. They bring us great ideas and they also execute them. In every respect and in every interaction with Cambridge, I believe that they are working for my practice.
Matthew Galfund, DDS
]]></description>
			<content:encoded><![CDATA[<p>Cambridge MedCom brought our marketing to the twenty-first century.  We’ve partnered with them to rebrand our practice and they’ve delivered. They bring us great ideas and they also execute them. In every respect and in every interaction with Cambridge, I believe that they are working for my practice.</p>
<p>Matthew Galfund, DDS</p>
]]></content:encoded>
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		<title>Nicholas Bochi, DMD</title>
		<link>http://cambridgemed.com/testimonials/nicholas-bochi-dmd</link>
		<comments>http://cambridgemed.com/testimonials/nicholas-bochi-dmd#comments</comments>
		<pubDate>Wed, 25 Nov 2009 19:01:40 +0000</pubDate>
		<dc:creator>Abe</dc:creator>
				<category><![CDATA[Testimonials]]></category>

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		<description><![CDATA[Cambridge MedCom has delivered our practice an exceptional website and more importantly, they delivered web strategies that drove significant traffic to our site.  Their staff is highly knowledgeable and really understand the web as well as traditional media. Prior to Cambridge MedCom, we had a website, now we have a business development tool.
Nicholas Bochi, [...]]]></description>
			<content:encoded><![CDATA[<p>Cambridge MedCom has delivered our practice an exceptional website and more importantly, they delivered web strategies that drove significant traffic to our site.  Their staff is highly knowledgeable and really understand the web as well as traditional media. Prior to Cambridge MedCom, we had a website, now we have a business development tool.</p>
<p>Nicholas Bochi, DMD</p>
]]></content:encoded>
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		<item>
		<title>Dr. Lee Lerch, Dr. Christopher Amato, Heidi Lerch, Practice Administrator</title>
		<link>http://cambridgemed.com/testimonials/dr-lee-lerch-dr-christopher-amato-heidi-lerch-practice-administrator</link>
		<comments>http://cambridgemed.com/testimonials/dr-lee-lerch-dr-christopher-amato-heidi-lerch-practice-administrator#comments</comments>
		<pubDate>Wed, 25 Nov 2009 19:00:54 +0000</pubDate>
		<dc:creator>Abe</dc:creator>
				<category><![CDATA[Testimonials]]></category>

		<guid isPermaLink="false">http://cambridgemed.com/?p=731</guid>
		<description><![CDATA[I want to commend you on the excellent job you have done in creating our website.
The site is professional, yet eye catching and we have had many compliments on it.   It is something that we are very proud of, as it represents our practice to a tea!   I am certain it [...]]]></description>
			<content:encoded><![CDATA[<p>I want to commend you on the excellent job you have done in creating our website.</p>
<p>The site is professional, yet eye catching and we have had many compliments on it.   It is something that we are very proud of, as it represents our practice to a tea!   I am certain it will serve our practice well.</p>
<p>Also, you as well as Cambridge MedCom were wonderful to work with.  We found your company very responsive to our needs as a pediatric practice.  I personally appreciated your professional advise to us, as well as incorporating our own ideas into the final product.  You were easily accessible and responded to any questions, updates or changes in a prompt and efficient manner.  I found you personable and easy to communicate with.</p>
<p>Additionally, our practice could not be more pleased with our brochure.  We have distributed it in our area, and we have received may positive comments about it.  </p>
<p>Dr. Lee Lerch<br />
Dr. Christopher Amato<br />
Heidi Lerch, Practice Administrator </p>
]]></content:encoded>
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		<title>Charles LiCastri &#8211; Garden State Women’s Imaging</title>
		<link>http://cambridgemed.com/testimonials/charles-licastri-garden-state-women%e2%80%99s-imaging</link>
		<comments>http://cambridgemed.com/testimonials/charles-licastri-garden-state-women%e2%80%99s-imaging#comments</comments>
		<pubDate>Wed, 25 Nov 2009 18:51:36 +0000</pubDate>
		<dc:creator>Abe</dc:creator>
				<category><![CDATA[Testimonials]]></category>

		<guid isPermaLink="false">http://cambridgemed.com/?p=729</guid>
		<description><![CDATA[Cambridge MedCom delivered real strategies to develop our brand and position our practice as market leaders. We’ve invested our heart and soul in our practice and wanted to build our practice on solid business principles. That’s what Cambridge MedCom delivered. They approach marketing from a strategic perspective, so they’ve increased our practice’s footprint while driving [...]]]></description>
			<content:encoded><![CDATA[<p>Cambridge MedCom delivered real strategies to develop our brand and position our practice as market leaders. We’ve invested our heart and soul in our practice and wanted to build our practice on solid business principles. That’s what Cambridge MedCom delivered. They approach marketing from a strategic perspective, so they’ve increased our practice’s footprint while driving down our expenses. I highly recommend them unconditionally.</p>
<p>Charles LiCastri<br />
Garden State Women’s Imaging</p>
]]></content:encoded>
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		<title>Dr. Peter McGovern &#8211; University Reproductive Associates</title>
		<link>http://cambridgemed.com/testimonials/dr-peter-mcgovern-university-reproductive-associates</link>
		<comments>http://cambridgemed.com/testimonials/dr-peter-mcgovern-university-reproductive-associates#comments</comments>
		<pubDate>Wed, 25 Nov 2009 18:32:41 +0000</pubDate>
		<dc:creator>Abe</dc:creator>
				<category><![CDATA[Testimonials]]></category>

		<guid isPermaLink="false">http://cambridgemed.com/?p=726</guid>
		<description><![CDATA[I am very pleased to write this strong testimonial for Cambridge MedCom.  The team at Cambridge really understands healthcare and patient behavior. In addition, I believe that they are some of the brightest and most enthusiastic people I have ever met.
We have been working with Cambridge MedCom since 2003 and that’s when our practice [...]]]></description>
			<content:encoded><![CDATA[<p>I am very pleased to write this strong testimonial for Cambridge MedCom.  The team at Cambridge really understands healthcare and patient behavior. In addition, I believe that they are some of the brightest and most enthusiastic people I have ever met.</p>
<p>We have been working with Cambridge MedCom since 2003 and that’s when our practice really started to take off.  They have been instrumental in the growth and development of our practice. Their ideas have kept us ahead of the game. From working on planning to executing campaigns, we’re thrilled with their performance.</p>
<p>To give you a reference point, over the last year, during these difficult economic times, we have increased our practice volumes and revenue by 10%, at the same time that many of our competitors are down by 20-30%.  This is a truly amazing success story.</p>
<p>The team at Cambridge MedCom has always been responsive to our needs, and very patient with some of our more ridiculous ideas of how to market our practice. The thing I have always found unique and wonderful about Cambridge MedCom, is that they’ve always taken the time to understand our practice and our patients, so that he can help us portray ourselves in the proper manner.  We are academic physicians, and although we run a busy and very successful IVF program, we are not an IVF mill.  We pride ourselves upon our ability to provide knowledgeable and compassionate infertility care in a sensitive and personalized fashion to a very challenging patient population.  The team at Cambidge MedCom, under the leadership of Abe Kasbo, has always understood that and has consistently managed to deliver the message that we wanted our patients to receive.  I believe that this is exactly why he has helped us to grow so dramatically</p>
<p>I think Abe Kasbo is a visionary in his field. He is a person of great personal integrity and always keeps his commitments.</p>
<p>I recommend him most enthusiastically and without reservation.</p>
<p>Dr. Peter McGovern<br />
University Reproductive Associates</p>
]]></content:encoded>
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		<item>
		<title>For Immediate Release</title>
		<link>http://cambridgemed.com/news/for-immediate-release</link>
		<comments>http://cambridgemed.com/news/for-immediate-release#comments</comments>
		<pubDate>Thu, 12 Nov 2009 19:47:34 +0000</pubDate>
		<dc:creator>Abe</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[Press]]></category>

		<guid isPermaLink="false">http://cambridgemed.com/?p=717</guid>
		<description><![CDATA[New York, New York – Cambridge MedCom, the nation’s leading boutique internet, marketing, and public relations
firm serving dentists, and the larger healthcare community, will be shooting free videos for dentists at the Greater
NY Dental Meeting at Jacob Javitz from November 29, 2009 to December 2, 2009. “The internet represents a
tremendous opportunity for dentists to expand their business and acquire new patients, but only if it’s done right,”
said Abe Kasbo Chairman of Verasoni Worldwide, the parent company of Cambridge MedCom.
Cambridge MedCom will provide participating dentists with a complimentary 30-second “webisode” to use on their
website, Youtube channel, facebook, Linkedin, twitter and blogs. The videos will be professionally taped, edited on
the spot, uploaded to the dentist’s email account, and placed on Cambridge’s Branded Youtube Channel for
additional exposure. “Having a website without an integrated marketing plan is akin to flying a plane without a pilot,
so it’s critical that dentists implement a content distribution strategy to ensure their site stays ahead of the
competition,” continued Mr. Kasbo. “Additionally, various active organic and non-organic strategies must be
incorporated in order to effectively optimize a websites’ position, and that takes fresh thinking along with work.”
Dentists will be asked to dress for the on-camera interview. The interview will be brief, focused on one area of
interest to each dentist, and specifically designed for online viewing. The video’s positioning on Youtube, which
happens to be the second largest search engine in the world, ought to contribute positively to the participating
dentist’s website search engine relevance.]]></description>
			<content:encoded><![CDATA[<div><strong>FOR IMMEDIATE RELEASE</strong></p>
<p><strong>Cambridge MedCom to Shoot Free 30-Second Video for Dentists’ Websites at<br />
The Greater NY Dental Meeting * Come to Health Compliance Team Booth # 826<span id="more-717"></span></strong></div>
<p>New York, New York – Cambridge MedCom, the nation’s leading boutique internet, marketing, and public relations firm serving dentists, and the larger healthcare community, will be shooting free videos for dentists at the Greater NY Dental Meeting at Jacob Javitz from November 29, 2009 to December 2, 2009. “The internet represents a tremendous opportunity for dentists to expand their business and acquire new patients, but only if it’s done right,” said Abe Kasbo Chairman of Verasoni Worldwide, the parent company of Cambridge MedCom.</p>
<p>Cambridge MedCom will provide participating dentists with a complimentary 30-second “webisode” to use on their website, Youtube channel, facebook, Linkedin, twitter and blogs. The videos will be professionally taped, edited on the spot, uploaded to the dentist’s email account, and placed on Cambridge’s Branded Youtube Channel for additional exposure. “Having a website without an integrated marketing plan is akin to flying a plane without a pilot, so it’s critical that dentists implement a content distribution strategy to ensure their site stays ahead of the competition,” continued Mr. Kasbo. “Additionally, various active organic and non-organic strategies must be incorporated in order to effectively optimize a websites’ position, and that takes fresh thinking along with work.”</p>
<p>Dentists will be asked to dress for the on-camera interview. The interview will be brief, focused on one area of interest to each dentist, and specifically designed for online viewing. The video’s positioning on Youtube, which happens to be the second largest search engine in the world, ought to contribute positively to the participating dentist’s website search engine relevance.</p>
<p><strong>How To Get Your Free Interview:</strong></p>
<p>Interview spots are limited to 32 per day and, dentists must reserve their spot. This offer is on first-come, first-serve basis. Dentists will be able to reserve an interview by sending an email to <a href="mailto:nydentalmeeting@verasoni.com">nydentalmeeting@verasoni.com</a> and MUST include the following:</p>
<p>• Dentist full name<br />
• Practice Name<br />
• Practice address<br />
• Practice phone number<br />
• Practice fax number<br />
• Practice email address<br />
• Name of practice manager</p>
<p><span><strong>Dentists must provide the date of attendance and choose from the following time categories:</strong></span></p>
<p>• Early<br />
• Mid-morning<br />
• Noon &#8211; early afternoon<br />
• Late afternoon<br />
Once the time category is chosen, Cambridge MedCom will provide an exact time based on the category chosen by the dentist. Dentists will forfeit their interview spot if unable to make the time reserved.<br />
To learn more about Verasoni Worldwide and Cambridge MedCom, visit <a href="http://verasoni.com/">www.verasoni.com</a>.</p>
<div>Cambridge MedCom is a Division of Verasoni Worldwide * <a href="http://www.verasoni.com/">www.verasoni.com</a> * <a href="http://www.cambridgemed.com/">www.cambridgemed.com</a></div>
]]></content:encoded>
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		<title>Videohome</title>
		<link>http://cambridgemed.com/uncategorized/videohome</link>
		<comments>http://cambridgemed.com/uncategorized/videohome#comments</comments>
		<pubDate>Fri, 16 Oct 2009 19:35:28 +0000</pubDate>
		<dc:creator>Abe</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<item>
		<title>Dr. Lerch, Amato Select Cambridge MedCom</title>
		<link>http://cambridgemed.com/news/dr-lerch-amato-select-cambridge-medcom</link>
		<comments>http://cambridgemed.com/news/dr-lerch-amato-select-cambridge-medcom#comments</comments>
		<pubDate>Tue, 07 Apr 2009 03:30:11 +0000</pubDate>
		<dc:creator>Abe</dc:creator>
				<category><![CDATA[News]]></category>
		<category><![CDATA[featured]]></category>

		<guid isPermaLink="false">http://cambridgemed.com/?p=597</guid>
		<description><![CDATA[Gibbsboro, New Jersey. Monday, April 6, 2009.  Dr. Lerch, Amato &#38; Associates, a leading pediatric physician’s practice serving Camden, Gloucester, and Burlington Counties with additional offices Sewell, and Washington Township, New Jersey, announced today the selection of Cambridge MedCom, a division of Verasoni Worldwide, to promote its brand on the web.
“We are pleased to select [...]]]></description>
			<content:encoded><![CDATA[<p>Gibbsboro, New Jersey. Monday, April 6, 2009.  Dr. Lerch, Amato &amp; Associates, a leading pediatric physician’s practice serving Camden, Gloucester, and Burlington Counties with additional offices Sewell, and Washington Township<span id="more-597"></span>, New Jersey, announced today the selection of Cambridge MedCom, a division of Verasoni Worldwide, to promote its brand on the web.</p>
<p>“We are pleased to select Cambridge MedCom to help us promote the practice,” said Heidi Lerch, Practice Administrator. Led by G. Lee Lerch, DO, and Christopher Amato, DO, the practice provides exceptional medical care and services in the areas of premature infant care, infant care, audio visual screening, asthma and allergy care, ADHD management, sports physical exams and weight management consultation and care.</p>
<p>Cambrige MedCom will develop the practice’s web presence and print collateral to support physician relations and new patient marketing efforts.  “We’re pleased to be working with Drs. Lerch and Amato to help their practice grow,” said Abe Kasbo, CEO of Verasoni Worldwide, the parent company of Cambridge MedCom.</p>
<p>Verasoni Worldwide is a fiercely independent, diversified strategic marketing and public relations firm with clients in healthcare, financial services, media, hospitality, and government services. Verasoni delivers innovative, integrated marketing and public relations strategies across traditional and new media platforms.</p>
]]></content:encoded>
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